Our Team
Dermatological research, medical-grade software and entrepreneurial experience — united by one goal: making personalized skin and hair health accessible to everyone.
Karoline
Strobl
Founder & CEO
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Karoline is a scientist, entrepreneur and passionate advocate for making scientific research accessible beyond the laboratory. With a PhD from the Medical University of Vienna and a background in biotechnology and dermatological research, she combines scientific expertise with a vision for more personalized, evidence-based skin and hair health.
As Founder and CEO, Karoline leads the translation of scientific knowledge into accessible technology — bringing together dermatological research, real-world data and privacy-first AI to help people better understand their skin and hair.
Her entrepreneurial journey has been recognized with several awards, including the Martha Schwarzkopf Women in Science Award and the EY Scale-up Award 2026 (Rising Star in Retail), as well as pitch wins at the WIENERIN Gründerinnentag and the Retail NXT Newcomer Battle.
Luboš
Doležel
CTO
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Luboš brings 19 years of software development experience to FOOLPROOF SKIN. His recent work spans cross-platform app development with Qt for Android, iOS, Windows and macOS, front-end and back-end engineering, and the IEC 62304 certification of medical device software.
With this, he lays the technical foundation for a product that can grow into regulated healthcare applications.
Christoph
Zaba
COO
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As COO, Christoph shapes FOOLPROOF SKIN at the intersection of product strategy, business model development and company building. A PhD scientist with an MBA and many years of leadership experience in MedTech, biotech and strategic product management, he combines scientific rigour with entrepreneurial thinking.
His focus: turning innovative, validated ideas into market-ready, scalable solutions — and into sustainable growth.
Antonia
Budde
Founders Associate
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As Founders Associate, Antonia supports FOOLPROOF SKIN at the intersection of business development, product development and operations.
With a background in business psychology and international brand management, plus hands-on experience in marketing and sales, she drives the growth of the start-up and the development of new partnerships.
Cinnamon
Ernst
Content Creator
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Cinnamon creates the posts, reels and stories for FOOLPROOF SKIN’s social channels — and makes sure our brand looks and sounds consistent wherever you meet us.
From research to personalized prevention.
What began as an idea in 2023 is becoming a new approach to skin and hair health. By combining scientific research, real-world data and artificial intelligence, we’re replacing guesswork with personalized insights — and, step by step, with prediction and prevention.
From idea to first MVP
It started with one idea: personalized skin and hair analysis that is accessible to everyone. With support from INiTS and the Gründungsstipendium, we built our first MVP and began turning scientific knowledge into a practical tool.
Highlights
- INiTS
- Gründungsstipendium
- Skin & hair analysis MVP
FOOLPROOF SKIN is born
FOOLPROOF SKIN was officially founded. We started developing our personalized tracking platform, built on research from the Medical University of Vienna, and advanced our spin-off and technology licensing agreement.
Highlights
- Company founded
- App development
- Medical University of Vienna spin-off
Recognized across Europe
Being selected as a Women TechEU winner gave our mission new momentum: translating dermatological research and artificial intelligence into meaningful, personalized skin and hair health solutions.
Highlights
- Women TechEU winner
- AI development
- Scientific innovation
Beta testing, funding & building the ecosystem
FOOLPROOF SKIN is now in beta. Our testers share real-world skin, hair, lifestyle and environmental data — the basis for developing personalized AI models.
We are integrating wearable data, launching our PR activities and expanding collaborations with the beauty and healthcare sectors. In parallel, we are building FOOLPROOF SOLUTIONS, our B2B offering for beauty brands, retailers and industry partners.
We have also started our Medical Device Regulation (MDR) assessment and regulatory strategy to prepare for future clinically oriented applications.
2026 achievements
- Wirtschaftsagentur WienFunding · Market entry
- EY Scale-up AwardRising Star in Retail
- WIENERIN GründerinnentagPitch winner
- Retail NXTNewcomer Battle winner
In development now
- Consumer beta testing and user feedback
- Real-world data collection for AI development
- Wearable data integration
- PR and market entry
- B2B partnerships and FOOLPROOF SOLUTIONS
- MDR assessment and regulatory planning
From tracking to intelligent insights
We will advance our personalized AI models, expand image-based tracking and deliver smarter individual insights. FOOLPROOF SOLUTIONS will grow through strategic B2B collaborations and pilot projects.
We also plan to start developing FOOLPROOF EVIDENCE, our research and real-world evidence solution, and to explore clinical validation together with dermatology and healthcare partners.
Planned focus
- Personalized AI
- Image-based tracking
- B2B pilots
- FOOLPROOF EVIDENCE
Predict, personalize, prevent
Beyond understanding individual patterns, we aim to anticipate potential triggers and offer proactive, scientifically grounded recommendations.
With FOOLPROOF CARE, we envision connecting personal insights with healthcare professionals through clinically validated applications — subject to the applicable medical device requirements.
Vision
- Predictive AI
- Personalized prevention
- FOOLPROOF CARE
Personalized health for every stage of life
Our long-term goal is a connected, privacy-first AI ecosystem that bridges everyday wellness, scientific research and healthcare. With FOOLPROOF FAMILY, we want to extend personalized skin and hair support to families and every stage of life.
Our ambition: evidence-based, personalized skin and hair health — accessible to everyone.
Long-term ambition
- FOOLPROOF FAMILY
- Connected healthcare
- Privacy-first AI
Track → Understand → Predict → Prevent
Tracking is available today in our beta. Deeper insights, prediction and prevention are still in development and have not yet been clinically validated.
- 01
TRACK
Capture your individual skin, hair, lifestyle and environmental patterns.
Available today · Beta - 02
UNDERSTAND
Discover meaningful connections and potential triggers.
In development - 03
PREDICT
Develop AI models that anticipate individual changes.
Research & development - 04
PREVENT
Work towards proactive, personalized recommendations.
Future goal
One scientific foundation. Many ways to make an impact.
We’re building more than a tracking app. Our vision is a connected ecosystem that turns real-world data and dermatological research into meaningful solutions — for individuals, businesses, researchers and healthcare professionals.
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FOOLPROOF SKIN
Personal tracking & AI insights
Our consumer wellness app helps you understand your individual skin and hair patterns — through daily tracking, environmental data and increasingly personalized insights.
Beta testing -
FOOLPROOF SOLUTIONS
B2B technology & partnerships
Data-driven personalization for beauty brands, retailers and industry partners — connecting real consumer needs with more relevant products and experiences.
In development since 2026 -
FOOLPROOF EVIDENCE
Research & real-world evidence
Our planned research solution for generating scientifically meaningful insights from consented, privacy-protected real-world data.
Planned -
FOOLPROOF CARE
Personal insights meet healthcare
Our vision for clinically validated tools that help healthcare professionals understand individual skin and hair health — subject to applicable regulatory requirements.
Future development -
FOOLPROOF FAMILY
Personalized care across life stages
Our long-term vision: personalized, age-appropriate skin and hair support for the whole family and every stage of life.
Long-term vision
Our shared foundation
Our values
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Sustainability
Fewer products that don’t work means less waste.
By helping you find what truly suits your skin, we reduce trial and error — and we aim to recommend products made with care for the environment.
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Diversity
Skin care should work for everyone.
Whatever your skin tone, origin or lifestyle: inclusivity is too often overlooked in skin care. We build it in from the very start.
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Transparency
No myths. No misinformation. Just science.
We explain the science behind your routine so you can work with your skin instead of against it — and make confident choices.
Born from our own skin struggles.
We felt something vital was missing: a place to understand your skin and find what works — without endless trial and error.
We’ve struggled with our own skin, too. And we were tired of misinformation, opaque marketing, a lack of diversity and an industry that too often ignores its impact on the environment.
So we started building that place ourselves. FOOLPROOF SKIN stands for inclusivity in every sense: no matter who you are, where you come from or what your budget is, skin and hair care should be accessible, evidence-based and sustainable.
Help shape the future of skin & hair health.
We’re building FOOLPROOF together with our community and partners. Whether you want to understand your own skin and hair better or explore how personalized AI could transform your business — we’d love to hear from you.
For everyone who wants to try FOOLPROOF SKIN and help us improve it.
Join our betaFor beauty brands, retailers, research institutions and healthcare partners.
Explore B2B partnerships